01 Digital Creative, Lagos

OlajumokeChioma Madu

Social Media & Content Strategist
Olajumoke Chioma Madu
Lagos, Nigeria
Remote & on-site
Available now

I turn brand briefs into content people actually stop for — strategy, design, and video working as one system instead of three separate jobs.

"Every brand has a story. I make sure it's seen, heard, remembered — and acted on."

Working Philosophy
00
Brand Accounts Managed
00
Years of Practice
00
Core Disciplines
1st
Class Honours, Registered Pharmacy Technician
Deoti ScentsEwoma OrganicsMinani CoutureHealthy OptionsOrenteh Deoti ScentsEwoma OrganicsMinani CoutureHealthy OptionsOrenteh
02 About

Strategy,
with a steady hand

I build content systems, not just posts — content strategy, social media management, video editing, and graphic design working together as one pipeline. Across five brand accounts, I've planned, produced, and published content that stays consistent, on-brand, and built to grow an audience over time, not just for a week.

I trained first as a pharmacy technician (First Class Honours) before moving into digital marketing — the same precision I used tracking prescriptions now shows up in how I track content performance and brand consistency.

"Healthcare taught me discipline. Content taught me how to use it creatively."

03 Services

What I can
own for you

Social Media Management

End-to-end account ownership — planning, scheduling, copywriting, community engagement, and analytics review.

Content Strategy & Calendars

Research-backed content plans and calendars tied to real business goals, not just a posting schedule.

Video Editing (Reels & TikTok)

Short-form video edited for retention — product launches, promos, and AI-assisted content.

Graphic Design & Brand Visuals

Carousels, marketing materials, and presentation design that hold a consistent identity across platforms.

04 Case Studies

Selected work, brand by brand

Five accounts, five different goals. Real numbers to be dropped in per brand — full assets and video samples are linked below.

01
Deoti Scents
Fragrance & Personal Care
InstagramTikTok
Goal

Drive awareness and same-day sales around new fragrance drops.

Approach

Planned and edited Reels & TikTok content timed to launch windows, paired with promotional visuals.

Result
Followers +40% · engagement +30% · sales conversions +15% · 100% client satisfaction
02
Minani Couture
Fashion
Instagram
Goal

Elevate a fashion brand's visual identity and grow a genuine following.

Approach

Consistent content strategy, carousel design, and audience engagement across two months.

Result
Instagram followers: 201 → 883 in 2 months
Minani Couture Instagram growth — before and after
03
Healthy Options
Health & Nutrition
TikTokInstagram
Goal

Grow an engaged, health-conscious TikTok community around a functional-drinks brand.

Approach

Content calendars, TikTok Live sessions, and product-focused short-form video.

Result
TikTok: ~1,050 → 2,500+ followers in 2 months · views 8,788 → 31,447
Healthy Options TikTok views and follower growth — before and after Healthy Options TikTok video still — Kombucha bottle reveal Healthy Options TikTok video still — Box of 6 promo Healthy Options TikTok video still — Wellness Store signage Healthy Options Easter Family Fun Fair exhibitor campaign graphic Healthy Options engagement post — health advice question graphic Healthy Options herbal teas myth vs fact graphic
04
Orenteh
Menstrual & Feminine Health
InstagramTikTok
Goal

Build trust for a period-care brand and support distributor-driven sales across two countries.

Approach

Educational storytelling, AI-powered product campaigns, and content calendars run across Instagram and TikTok.

Result
₦1.5M+ in H1 revenue · profile visits 216 → 1,613 · 15+ distributors, Nigeria & Cameroon
Orenteh Instagram profile visits and follower growth — before and after Orenteh product content — Heavy Flow Pads box reveal Orenteh brand campaign teaser — coming soon Orenteh brand campaign — corporate lifestyle film
05
Ewoma Organics
Hair & Beauty Care
Instagram
Goal

Turn product benefits into scroll-stopping, on-brand social graphics that build trust in a crowded hair-care market.

Approach

Designed benefit-led product graphics and social visuals, keeping a consistent soft, premium visual identity across posts.

Result
Add: reach, saves, or engagement on this post
Ewoma Organics Revive Leave-In Conditioner product graphic Ewoma Organics Elixir campaign visual
Full Portfolio Folder ↗ Video Reel ↗
05 Testimonials

What clients say

WhatsApp message thanking Olajumoke for a monthly performance report

"Hey lady! This is impressive. Good job & thank you."

Client Feedback — Monthly Report
WhatsApp message from Amarachi Orenteh reacting to the launch video

"This is beautiful."

Amarachi — Orenteh, on Launch Video
06 Capabilities

What I bring to a brand

Social Media
Management
Social strategy · Content planning · Community management · Social analytics · Audience engagement
i.
Content &
Video Editing
Short-form video · Reels & TikTok editing · Promotional video · AI content creation · Motion graphics
ii.
Graphic
Design
Social graphics · Carousel design · Marketing materials · Brand visuals · Presentation design
iii.
Content
Strategy
Content calendars · Campaign strategy · Brand messaging · SEO content
iv.
07 Experience

Brands I've worked with

01
Social Media Manager
ALL FIVE BRANDS

Owned social accounts end-to-end — content planning, scheduling, copywriting, community engagement, and performance monitoring — across Deoti Scents, Ewoma Organics, Minani Couture, Healthy Options, and Orenteh.

₦1.5M+ H1 revenue (Orenteh) · followers up 2–4x across managed accounts
02
Graphic Designer
EWOMA ORGANICS · HEALTHY OPTIONS

Designed social graphics, promotional materials, and marketing assets while keeping a consistent visual identity across every platform.

Add: top-performing design / campaign reach
03
Content & Video Editor
ALL FIVE BRANDS

Edited short-form video, produced promotional content, and built AI-powered product mockups optimized for organic and paid placement.

TikTok views up from 8,788 to 31,447 in a single period (Healthy Options)
04
Content Strategist
EWOMA · MINANI · HEALTHY OPTIONS · ORENTEH

Built content strategies and calendars, researched content ideas, and ran campaigns tied directly to each brand's business goals.

Minani Couture Instagram grew 201 → 883 followers in 2 months
08 Education

Trained &
certified

Diploma in Pharmacy Technician — Registered Pharmacy Technician, First Class Honours, Millennium College of Health & Technology, Akure (2022–2025). Copywriting & Social Media Management certifications, Future Africa (2025). Virtual Assistance certification, ALX (2024).

Canva
CapCut
ChatGPT
Google Workspace
Meta Business Suite
Notion
09 Let's Work Together

Got a brand that
needs a voice?

Open to social media management, content strategy, and design roles or contract work — remote or Lagos-based.